Pepsi is a carbonated soft drink manufactured by PepsiCo. The Company did a great job to save its reputation and it stayed strong and calm during a time of crisis and took good steps to prove that these allegations were false. But Pepsi handled this situation very well with the help of its crisis management team (Paul Holmes, 1993). These stories went viral in the media and became a headline in the newspapers and the TV channels. After that, many other people reported finding syringes and other things in the Pepsi can such as needle, pins etc. A couple reported that they found a syringe in Diet Pepsi can and returned the can to the shop owner who contacted the Tacoma-Pierce County Health Department (Dr. It was started as a threatening local incident which turned into a multimillion-dollar disaster for the PepsiCo after some time (Newsweek Staff, 1993). In 1993, the company faced a crisis which is called the Pepsi Syringe crisis (Paul Holmes, 1993). PepsiCo is an American multinational food, snack and beverage company which is located at Purchase, New York, USA (The Editors of Encyclopaedia Britannica, 2019).
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